AI AUDITS FOR LAW FIRMS
AI already has an opinion about your firm. Do you know what it is?
When a prospect gets a referral to you—from a colleague, a friend, anyone—and they check you out on ChatGPT or Google AI, AI doesn’t just confirm the referral or give them a link to you. It actively evaluates you against your competitors and will suggest alternatives based on the prospect’s needs.
VerdictAEO tells you whether AI is backing you up or steering clients away. We run actual queries in ChatGPT, Perplexity, Gemini, and Google (AI Overview) for your specific practice areas in your markets to show you exactly where you stand.
Why VerdictAEO Exists
We learned how AI works the hard way.
My father is an attorney. When my dad asked me to look at what his marketing agency was actually delivering, the gap was stark: the website was a brochure, he wasn’t in any AI search results, and the agency’s “AEO audit” offering was a technical review dressed up to justify more spend.
I ran a real audit. Six weeks after implementing just some of the recommendations:
+ A new client file has already been opened; a second is in process
+ Site visits are up 38%—the largest jump in two years
More people started finding him, returning, and reaching out—because they’re real potential clients who’d received a referral and then confirmation from AI.
That’s when we built VerdictAEO. 60% of people research attorney referrals online before calling. The cost of weak digital marketing is growing.
The only service we offer is the AEO audit. No upsells, no retainer bloat. Just a clear picture of what it’ll take to get your firm surfaced in AI search results.
Sound like a conversation worth having? Let’s connect.
You can also find me on LinkedIn.
HOW PRICING WORKS
VerdictAEO pricing scales with the size of the job, not the size of the firm. Get started at the level that’s right for you.
Essentials
— FOR SMALL FIRMS
Scope
+ 3 Attorneys (max)
+ 2 Practice areas (max)
+ 1 Market (max)
Shareable Report
+ Competitive assessment
+ On-site technical assessment
+ On-site content assessment
+ 3rd Party directory assessment
+ 3rd Party reviews assessment
+ Google Business Profile assessment
+ Earned media assessment
Process
+ Scoping intake
+ VerdictAEO project agreement
+ 1 Live Reviews (max), + 0 additional calls
+ One-time, no recurring fees
Expanded Audit Components
+ Additional attorney: $500
+ Additional practice area: $1,000
+ Additional market: $1,500
$2,500
Standard
— FOR MID-SIZED FIRMS
Scope
+ 5 Attorneys (max)
+ 3 Practice areas (max)
+ 3 Markets (max)
Shareable Report
+ Competitive assessment
+ On-site technical assessment
+ On-site content assessment
+ 3rd Party directory assessment
+ 3rd Party reviews assessment
+ Google Business Profile assessment
+ Earned media assessment
Process
+ Scoping intake
+ Negotiated project agreement
+ 3 Live Reviews (max) + 2 additional calls
+ One-time, no recurring fees
Expanded Audit Components
+ Additional attorney: $500
+ Additional practice areas: $1,500
+ Additional market: $1,500 each
$7,500
THE DELIVERABLE
What you get with the audit
A 15-20 page report that includes an analysis of your online presence, on-site and off.
On-site findings run from tactical (broken links, page title improvements) to strategic (site architecture, content approach). Off-site analysis surfaces directory profiles that need claiming or correcting, review gaps, and legacy name issues — from acquired firms or retired partners — that can confuse AI engines and suppress your visibility.
The report also names the specific competitors outranking you in AI search for your practice areas in your markets, and explains what they’re doing that you’re not.
The output is structured as a Statement of Work or Project Charter — ready to hand to your existing marketing agency or in-house team.
THE PROCESS
How the audit process works
The audit starts with a scoping call to confirm which attorneys, practice areas, and markets will be included. Once scope is confirmed and the agreement is in place, we invoice and begin.
The audit takes 5 business days. No effort is required from you.
While we work, we coordinate with you to schedule the final review session. After that, the engagement is complete—no recurring fee, no subscription, no ongoing marketing.
BENEFITS
How the audit protects your referrals
Unlike Google, AI isn’t passive—it makes recommendations. When a prospect looks up a referral they’ve already received, AI will evaluate the attorney they were referred to and suggest alternatives.
VerdictAEO shows you whether AI is reinforcing your reputation or undermining it. We’ll tell you who’s showing up in your place, and what’s driving the gap.
FREQUENTLY ASKED QUESTIONS
What you should know before you start
Because free audits aren’t real audits, they’re sales tools.
Others end with automated crawls and technical review; that’s where we start. We then run actual queries in ChatGPT, Perplexity, Gemini, and Google AI Overview for your specific practice areas and cities, capture information about why your competitors show up when you don’t, and analyze the gaps.
In short, we apply expert judgment and oversight.
VerdictAEO goes beyond the technical elements of search that are the focus of other audits. We’ll tell you why one of your attorneys is (or isn’t) being recommended when someone asks ChatGPT who to call.
First, hand it to your existing agency or digital marketing team as a statement of work. Second, since it ranks every issue by impact and effort, you and your team can hold each other accountable to taking the right actions. Finally, help your content-creating attorneys tweak their focus to better leverage articles, LinkedIn posts, and other earned media.
REQUEST THE AUDIT
Ready to know where you stand?
Book a free discovery call today to get started.
–Jason Seiden